The Gaygency × River of Life LGBTQ+

Scope of Work

Prepared for Grace Walcott · Marketing support for the River of Life LGBTQ+ documentary · July 2026

River of Life LGBTQ+ deserves an audience as wide as the stories inside it. Below are the two services we discussed on our call, priced individually so you can choose what fits, plus a bundle if you want us running both together.

The Services

Each service is available on its own. Both are month to month.

Service One

Paid Media Management

$1,000 / month

  • Full campaign strategy, setup, and management across Meta: Facebook and Instagram
  • Audience targeting built around LGBTQ+ film audiences, documentary viewers, and drama therapy communities
  • Ad creative direction, ongoing optimization, and monthly performance reporting
  • Covers management of up to $5,000 per month in ad spend; above that level we move to a higher-spend rate we would scope with you
  • Want more platforms? We can add channels beyond Meta for $250 per month each

Note: your ad budget (the money paid to the platforms) is separate from the management fee and stays fully in your control.

Service Two

Social Media Management

$750 / month

  • 15 content pieces per month for the film's social account
  • Organic posting from start to finish: creative, captions, scheduling, and publishing
  • We put your existing material to work: if you have videos, footage, or photos, we will gladly build content around them
  • Content recycling included, so strong material gets reused and reframed rather than posted once and forgotten

Add-on: video editing is available for $250 per month if you would like us to cut and edit video for the account. Organic posting as scoped does not include editing.

The Bundle

Both Services Together

$1,500 / month

Save $250 every month

Paid media and organic social work best as one system: the ads find new audiences, the account gives them a reason to stay. Bundled, the two services run $1,500 per month instead of $1,750.

The fine print, in plain language

Paid media management covers ad spend up to $5,000 per month. If the film's ad budget grows past that, pricing moves to a higher-spend tier we would agree on together first.

Social media management is for organic posting. Video editing is not included at the base rate, but the $250 per month add-on covers it, and we can always repurpose content you already have at no extra charge.

Additional ad platforms beyond Facebook and Instagram are $250 per month per platform.

Have thoughts? Send them over.

If anything here needs adjusting, or you have questions about how the two services would work for the film, reply to the email this page arrived with and we will take it from there.

daniel@thegaygency.com